Beats Music Promises To Be The First Music Service That Understands You
Beats Music launched today, brought to you by the same people that sell you headphones and portable pill-shaped speakers in various colors. Beats launches into an already crowded market competing directly with services like Spotify, Rdio, Pandora, and iTunes radio. So, what’s the difference, and why should you care?
Curated Music Vs. Computer Algorithms
Beats Music’s main selling point is that it will learn exactly what you want to listen to and give you not only more of it, but perfect suggestions on new artists to check out. This is because in addition to using computer algorithms like its aforementioned competitors, Beats leverages the power of human curation. What this means for you is the software knows exactly what type of music you want to hear based not only on what you’ve already listened to, but the listening decisions you make each time you play a song.
A Premium Price
The major downside to Beats Music is the price: $10 per month. While I don’t think this is a hefty price to pay to be able to stream all the music you want, it’s worth noting that all of their competitors have a free option (usually supported by ads). Did you honestly expect the same company that charges 3x what their headphones are worth not to charge for a music service? If you sign up you can get a 7 day free trial to get started and decide if it’s worth your money or not.
If you want a more in-depth look at the service, take a look at Lifehacker’s walkthrough.
What’s the verdict? Will you sign up?