If you consider yourself a working dj, especially in the nightclub scene, then you already know what I’m talking about. Undercutting DJs are an unfortunate downside to this business that has become especially prevalent (and frustrating) in the dj world recently.
Recently I’ve had to deal with this myself in two different residencies, one of which another dj agreed to work for fifty percent of my current rate. Â The question that I keep running back to though is: what can I do about it?
There will always be someone willing to work cheaper than you. Â This is just the nature of business in general. Â Think about it: you most likely spent quite a bit of money on your dj equipment, even though there are cheaper alternatives. Â But you believe in the quality of what you spent your hard earned money on. Â So what is a quality dj’s selling point to maintain a proper pay rate?
It’s easy to say we should prove our worth with our skill alone, but unfortunately that isn’t enough anymore (at least with mainstream nightclubs — I find it quite easy to get my requested rate when performing at corporate events and special occasion events). With that said, I’m trying to find ways to secure my rates and prevent this sort of thing from continuously happening, so I pose the following question to my fellow djs:
What are you doing to protect your gigs from undercutting DJs? Drop a comment and let’s talk about it.
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